The next generation of companies has the power to redefine the way business is done to help create a just, thriving, net-zero economy. Rather than backwards engineer companies once they are large and complex, entrepreneurs have the opportunity to manage their businesses in progressive and innovative ways from the start to address social and environmental challenges. We call this being 'Born B'.
Come join Marc Benioff and Sir Richard Branson as they speak about their approach to purpose driven leadership, how it helped their businesses, and how they are making real change on critical issues such as inequality.
The discussion will be moderated by Joanna Rees and followed by a cocktail reception.
The B Team is a not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and the planet.
The team includes: Marc Benioff, Sir Richard Branson, Sharan Burrow, Kathy Calvin, Bob Collymore, David Crane, Dr. Gro Harlem Brundtland, Arianna Huffington, Dr. Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Blake Mycoskie, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and Jochen Zeitz.